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Industry Project - Food Tech

Industry: Food Tech

Context: Zomato & Swiggy

Suppose you are the Product Manager in a start-up that is looking to enter the Indian food-tech industry. You need to build a food-delivery product in order to compete with the likes of Swiggy and Zomato.

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This case study was done in 2 parts, with sections covering research, analysis, Personas, MVP builds, Product Analytics, growth strategies, Product Roadmap, Backlogs, GTM Strategies & a detailed PRD

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Part A

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Identifying the product
 

1 Understanding the Market 

  • Target Market 

  • Analysis of Porter’s Five Forces 

  • Competitive Analysis 

 

2 User Research 

  • Surveys (Questionnaire) 

  • Survey analysis  

  • Interviews (Questionnaire) 

  • Interviews analysis 

  • Overall Analysis insights  

 

3 Business Model Canvas  

 

4 Product Artefacts 

  • User Persona 

  • User Journey Map 

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5 Minimum Viable Product Creation

  • List of Features 

  • Categorization 

 

6 Product Sketch 

  • List of features 

  • Sketch

 

7 Product Wireframes & Prototype  

  • Wireframes 

  • Navigation Flow 

  • Prototype

Part B

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RECAP from IP - Part A


 

1 - Product Analytics

  • Identify relevant metrics

  • Analytics dashboard wireframe 

 

2 Growth Strategies

  • Acquisition

  • Activation

  • Retention & Engagement

  • Referral

  • Revenue

 

3 Product Roadmap  

  • 1 year high-level Product Roadmap


 

4 Product Backlog & Sprint Backlog

  • Product Backlog

  • Sprint Backlog

5 Product Requirements Document (PRD)

  • What

  • Why

  • Scope

  • How

  • Success Metrics for the MVP

  • Release Timelines

  • Go To Market

 

6 Go To Market Strategy

  • Achieving Product/Market Fit

  • Product Positioning

  • Pricing Strategy

  • Sales & Marketing Strategy

  • Product Launch Plan

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